Summary — "Watch me start & sell an AI service in 10 hours"

Concise walkthrough of how the creator selects niches, designs simple AI service offers, builds outreach infrastructure, sends cold campaigns, and validates interest before building productized services.

High-level plan

Start by choosing three niches and two high-demand AI services per niche.
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01:36
Set up lead scraping and outreach infrastructure, create irresistible offers with a 4‑step copywriting formula, and generate qualified leads.
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00:00
Validate interest first (sell possibilities before building) and then build the services people responded to.
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01:29

Picking niches & services

Uses a "niche discovery" spreadsheet to pick niches and mash service ideas into positioning statements (“I build X for Y”).
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01:36
Selected niches include videography/video editors (clipping/repurposing long form into short clips), website agencies, and real estate agents.
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04:27
Identified videography pain points like clipping, templates and exports; clipping service (auto-chunk long videos to social clips) is highlighted as a strong option.
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16:02

Building lead & outreach infrastructure

Scrapes leads, prunes and normalizes CSV/Sheets fields to a consistent format (first name, last name, company, email, etc.) for automation.
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30:43
Pumps lead data into an AI icebreaker generator to produce personalized opener lines; runs multiple icebreaker jobs in parallel.
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52:04
Uses Instantly with pre-warmed email inboxes to send cold sequences quickly and at scale.
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54:25

Copywriting & sequences

Applies a simple four-step copywriting formula: 1) show it's not spam via personalization, 2) who are you, 3) why it matters (social proof/results), 4) what next (CTA).
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59:20
Leverages templates from Maker School and tweaks language per niche; runs multiple campaign variants to compare performance.
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56:52

Sending campaigns & early results

Sent simultaneous campaigns for website agencies, videography, and real estate; tracks replies and positive-response rates.
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01:23
Website agency campaign produced several positive replies; videography had two replies (≈66% positive among replies); real estate underperformed initially.
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01:23
Notes on responsiveness: when a lead replies, respond quickly (within minutes) because leads are valuable and cold outreach requires being on top of replies.
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01:29
Estimated realistic downstream conversion rates and scaling: can expect strong conversion to calls with a validated pitch and can scale to multiple positives per day by reallocating volume.
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01:25

Validation-first approach & next steps

Emphasizes selling multiple possible productized services first, seeing which get positive responses, then building those validated services.
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01:29
Plans follow-up videos to build the actual templated/automated services for the campaigns that performed well.
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01:30